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The Shift Approach

Shift Approach Hero

The Shift Approach to Improvement

Complex improvement projects do not unfold in a strictly linear fashion. Our approach emphasizes ongoing learning — a process explicitly designed to discover things we didn’t already know. As the project progresses we adapt, iterate and test, continually fine tuning the solution so that it has the highest possible likelihood of success.

Study the System

Build Empathy and Capacity

Develop Change Theory

Measure Impact

Test and Scale

Evaluate the system as a whole and examine the factors that contribute to inequitable outcomes.

Deepen trust, develop diverse leaders, and build capacity for change.

Set aims for achieving improved outcomes, and build alignment and excitement.

Conduct frequent measurements over time to observe the impact of changes.

Build a culture of sustainable improvement by prioritizing community needs, testing outcomes, and scaling successes.

There are a few non-negotiables that we bring to every project.

Given the complexity, scope of ambition and competing interests inherent in the work we do, we’ve identified a few elements that are essential in order to arrive at the outcomes we all desire.


Learn more about us

Shared commitment

We become invested in your cause and the important work you’re doing in order to build alignment around it from the start.

Inclusive approach

We believe that incorporating the voices, viewpoints, and lived experiences of those not typically included is critical to success.


There’s no one-size-fits-all in our work. We work closely with you to adapt our approach to the nuances and complexities of your project.

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